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    <loc>https://breakthrough.healthcare/insights/2019/6/21/breakthrough-teams-with-swain-eng-and-associates-to-support-american-urogynecologic-society</loc>
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      <image:caption>Download the free infosheet below.</image:caption>
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      <image:caption>Example of a customer persona</image:caption>
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      <image:caption>Example of a customer journey map</image:caption>
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    <loc>https://breakthrough.healthcare/insights/2018/11/19/breakthrough-strategy-to-develop-international-standards-for-venous-thromboembolism-research</loc>
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    <loc>https://breakthrough.healthcare/insights/2018/11/14/bts-announces-project-with-sap-health</loc>
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    <lastmod>2019-04-26</lastmod>
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    <loc>https://breakthrough.healthcare/data-strategy-canvas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1572460980629-AA73E6QE7P294GCMQOA6/ibooks-logo-700x254.jpg</image:loc>
      <image:title>Data Strategy Canvas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1572460922850-A1RIW0M4RWL24PAS8FZ9/amazonlogo_orig.jpg</image:loc>
      <image:title>Data Strategy Canvas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1572460815717-RWAR3ANELA1HMV1U9O0O/Screen+Shot+2019-10-30+at+2.39.35+PM.png</image:loc>
      <image:title>Data Strategy Canvas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1571078055460-V8T6H3NGCR3IM8WJH7DB/image-asset.jpg</image:loc>
      <image:title>Data Strategy Canvas - Copy of 698677764</image:title>
      <image:caption>medical techonlogy concept,smart doctor hand working with modern laptop computer in modern office with virtual icon diagram</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1565724570856-SNUYIX0HNY4XONX5YHAK/stethoscope-2617700_1920.jpg</image:loc>
      <image:title>Breakthrough Healthcare - Clinical Datasets &amp; Measurement</image:title>
      <image:caption>Standards-based clinical datasets and quality measures that drive improvement goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1565723799334-J3Y0X8LGLOU62FJMCZJV/IMG_0273.jpg</image:loc>
      <image:title>Breakthrough Healthcare - Organizational Strategy</image:title>
      <image:caption>Leveraging deep healthcare organization expertise to build future-proof business models and strategic initiatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1605758508370-2JPQFJSGG9FL45H1U5N7/Screen+Shot+2020-11-18+at+10.48.41+PM.png</image:loc>
      <image:title>Breakthrough Healthcare - Advancing Research &amp; Registries Through Data Standards</image:title>
      <image:caption>Breakthrough has worked with the International Society on Thrombosis and Haemostasis to develop the first Common Data Elements for venous thromboembolism. In this exciting project, Breakthrough’s Clinical Data Engine™ was used to bring together experts from across the globe to develop much-needed standards for VTE research and registries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1587671424996-F5GRKK0XB6CVNNTUVD29/image-asset.jpeg</image:loc>
      <image:title>Breakthrough Healthcare - Rapid COVID-19 Guidelines with MAGICapp</image:title>
      <image:caption>The MAGIC Foundation’s guideline development and publication platform is ideal when evidence is quickly evolving. Breakthrough is working with MAGIC to make their platform available to organizations developing COVID-19 guidelines, regardless of their ability to pay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566407756229-64MZPY2ZECYISPQN0Z5O/business-care-clinic-1282308.jpg</image:loc>
      <image:title>Breakthrough Healthcare - Product &amp; Service Design</image:title>
      <image:caption>Innovative, data-driven programs and products that delight your members and leverage your expertise and resources.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1572461335097-BF0AEGAW5AL39F7LTXJU/Screen+Shot+2019-10-30+at+2.39.35+PM.png</image:loc>
      <image:title>Breakthrough Healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566413732675-RFRKVJTCOF39P5MF3GBU/image-asset.jpeg</image:loc>
      <image:title>Breakthrough Healthcare - Patient Registries</image:title>
      <image:caption>From business case development to clinical design, we offer professional services to build outstanding clinical data programs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/485d0f3b-ce99-4162-ba3e-44bb8b6be448/1-s2.0-S2473952921007606-grabsf1_lrg.jpg</image:loc>
      <image:title>Breakthrough Healthcare - Next-Generation Registries Using Real-World Evidence</image:title>
      <image:caption>Breakthrough works with the American Society of Hematology Research Collaborative (ASH RC) to design and implement ASH RC’s innovative Data Hub programs, generating real-world evidence to inform research and care improvements for people living with blood diseases.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/image</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1568138873384-CVSCR4IA4WD3744MNZZP/image-asset.jpeg</image:loc>
      <image:title>New Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/patient-registries</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566485087674-A8LS6DU6NS1TC0VUENDK/surgery-590536.jpg</image:loc>
      <image:title>Patient Registries - Clinical Workflow Analysis</image:title>
      <image:caption>Without integrated considerations for clinical workflow, patient registries can fail to attract users and frustrate current participants. We work with clinical experts to discover the day-to-day requirements and challenges of clinical practice, and incorporate these findings into registry design and planning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566403070295-CZ2UU1IGB0QCVPIWD0QU/image-asset.jpeg</image:loc>
      <image:title>Patient Registries - Patient Registries</image:title>
      <image:caption>Photo by everythingpossible/iStock / Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566485067542-ZJ2UOUFKOITSCWUZA0I3/IMG_0292.jpg</image:loc>
      <image:title>Patient Registries - Registry Business Services</image:title>
      <image:caption>Our team provides end-to-end registry business planning and management services, including market assessments and business cases, business plan and strategy development, budgeting, technology planning, corporate sponsorship program design, and operational model development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566485101480-SAB9ZAOXYCDTT7CGADD7/business-care-clinic-1282308.jpg</image:loc>
      <image:title>Patient Registries - Registry Platform Design</image:title>
      <image:caption>We work side-by-side with your technology team to create reports, dashboards, workflows, and supporting tools that will drive the use of your registry and deliver value to your program participants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566485048204-0PPH2SIDHZKY7Q5Q61JQ/IMG_0291.jpg</image:loc>
      <image:title>Patient Registries - Clinical Dataset &amp; Measure Development</image:title>
      <image:caption>We design datasets and measures that balance clinical rigor with day-to-day practice considerations. Using our Breakthrough Metadata™ platform, we work collaboratively with your team and clinical experts to ensure your clinical content is aligned with your current and future goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/product-and-service-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566483833816-BCJBWUP0DGU8PG7W5RAW/image-asset.jpeg</image:loc>
      <image:title>Product &amp; Service Design - Product &amp; Service Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566490204147-6WO9XQ2C1H8WDHLIXAO0/Screen%2BShot%2B2019-08-22%2Bat%2B12.06.56%2BPM.jpg</image:loc>
      <image:title>Product &amp; Service Design - Workflows</image:title>
      <image:caption>Our workflows represent real-world use of your programs and services, and humanize the experience of your stakeholders. We use workflows to communicate with team members, test assumptions, and explain technical requirements to system developers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566490184143-2LEXH66IQ24CFBLZMQZS/Screen%2BShot%2B2019-08-22%2Bat%2B10.58.04%2BAM.jpg</image:loc>
      <image:title>Product &amp; Service Design - User Stories</image:title>
      <image:caption>User Stories</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566492359122-S6CDRJNDZJDSREU61T6C/AGA+Mobile+Tools+Concept+Demo+copy.001.png</image:loc>
      <image:title>Product &amp; Service Design - Prototypes</image:title>
      <image:caption>Very often, the best way to decide if a product meets your stakeholders’ needs is to see it in action. We develop early prototypes of potential products so that you and your team can test your ideas, and make changes before it becomes too complex and expensive to do so later. Once you’ve decided on a prototype, it’s used as a way to communicate your expectations to systems developers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566492445869-VB8L15WMAPIBVC76J45C/Screen+Shot+2019-08-22+at+12.15.29+PM.png</image:loc>
      <image:title>Product &amp; Service Design - Detailed Specifications</image:title>
      <image:caption>Developing digital products can be complex, and anything left to interpretation is likely to be incorrect later. We use expertise in software development to create detailed, organized product specifications that can be implemented by systems developers. Our specifications incorporate the user stories, workflows, prototypes, and other artifacts to deliver a comprehensive explanation of your product’s requirements and your expectations for success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/organizational-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1545167724976-3PCARH5JE1EMYPOZBO58/action-asphalt-back-light-315938.jpg</image:loc>
      <image:title>Organizational Strategy - Strategy is Dead. Long Live Strategy.</image:title>
      <image:caption>This white paper outlines the fundamentals of the Adaptive Strategy framework, and how its principles guide agile, responsive organizations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1544736282159-KTKJTHVSVCP20YF6LY10/asphalt-blue-sky-clouds-490411.jpg</image:loc>
      <image:title>Organizational Strategy - Organizational Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/clinical-datasets-and-measures</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1569344870242-FK7RY8FAQ8WXMWCC2XZJ/Screen+Shot+2019-09-24+at+1.06.52+PM.png</image:loc>
      <image:title>Clinical Datasets and Measures</image:title>
      <image:caption>Individual user accounts with comment tracking and resolution organizes group projects and captures change history</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1566420950242-FGDKD9931LGE9TWNQ3PV/Screen+Shot+2019-08-21+at+4.55.42+PM.png</image:loc>
      <image:title>Clinical Datasets and Measures</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1569344643190-I7XNQMSHX9BPFWH7OUJ4/Screen+Shot+2019-09-24+at+1.03.39+PM.png</image:loc>
      <image:title>Clinical Datasets and Measures</image:title>
      <image:caption>Built-in and custom templates for detailed data element design across a variety of projects</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1545167616496-L47WSWLNME155PRH3GWX/rawpixel-665349-unsplash.jpg</image:loc>
      <image:title>Clinical Datasets and Measures - Clinical Datasets &amp; Measures</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1569428451955-RLS7Q5ZCIWML0EFPS7A6/Screen+Shot+2019-09-25+at+12.18.53+PM.png</image:loc>
      <image:title>Clinical Datasets and Measures</image:title>
      <image:caption>Rich, searchable catalogs can be navigated and organized using ontological hierarchies, workgroups and committees, projects, and more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1569344850003-UPSUZR5E11R0PWFQLLC3/Screen+Shot+2019-09-24+at+1.06.17+PM.png</image:loc>
      <image:title>Clinical Datasets and Measures</image:title>
      <image:caption>Nested definitions and informatics vocabulary mapping create rich, interoperable datasets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/covid-meeting-tracker</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-23</lastmod>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/covid19-meeting-update</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-20</lastmod>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/magic-and-covid19</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1587669779787-BUUKUIIP6QTMKYTMBIBS/image-asset.jpeg</image:loc>
      <image:title>Rapid Development &amp; Publication of COVID-19 Guidelines with MAGICapp - Creating Living COVID-19 Guidelines with MAGICapp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1587670847394-K7FT9WK0TMQP1L02KEKW/evidence-ecosystem-m.png</image:loc>
      <image:title>Rapid Development &amp; Publication of COVID-19 Guidelines with MAGICapp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1587670331894-MWE55ZRZKBB0EJR0S68J/image-asset.jpeg</image:loc>
      <image:title>Rapid Development &amp; Publication of COVID-19 Guidelines with MAGICapp - Real-World Example: Australia’s COVID-19 Guidelines</image:title>
      <image:caption>The Australian National COVID-19 Clinical Evidence Task Force is using MAGICapp to author and publish its COVID-19 guidelines.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/isth-common-data-elements-for-vte</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/1605757927448-EB69ZBV9TQ3T9UHLPTVH/Screen+Shot+2020-11-18+at+10.51.55+PM.png</image:loc>
      <image:title>ISTH Common Data Elements for VTE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/magic-demo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-04</lastmod>
  </url>
  <url>
    <loc>https://breakthrough.healthcare/ashrc-datahub-spotlight</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a79eb399f07f54fb7d27b02/42c3bac0-dbc9-4d05-b968-a0d1b25bc568/1-s2.0-S2473952921007606-grabsf1_lrg.jpg</image:loc>
      <image:title>ASH Research Collaborative Data Hub</image:title>
    </image:image>
  </url>
</urlset>

